First Time Apple Owners Make Up 25 Percent Of All Ipad Purchases

According to research company NPD Group, and its recent Apple Ecosystem Study based on 3,000 consumers in an online survey, about 37 million United States households own Apple products. The details specify that 69 percent of those consumers own iPods, but ownership of the iPad is growing. In fact, one-in-four iPad owners claimed the device as their first Apple product:

Apple’s CEO Tim Cook put iPad sales into context during Apple’s Q2 2012 conference call yesterday:

Think about that for a moment: Apple’s two-year-old device/segment is now likely its biggest ambassador. With Macs traditionally at mid-single digit growth rates, most new Apple customers are being introduced to Apple through the iPad.

(Press release)

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