If you want to sell your product effectively, then you must master the following irrefutable principles:
Build a relationship with your customer
The basic principle of selling your product is to build a relationship with your customer. To sell your product, you must first acquire the ability to win your customer’s trust, respect, and love. This means that your focus should not only be on selling the product but also be able to SELL YOURSELF.
It has a great significance in today’s world which is full of competition. Your relationship with your customer is like a seed. The more you nourish it, the better it grows, and your sales will be much better.
Quite important, right? But, meh!… How to do that? Don’t worry. There is no rocket science in it. You only have to present your accomplishments, demonstrate your expertise in the particular field or area and tell the customer how you attained them. Also, tell your customer how you can be helpful to them.
Attracting the customer’s attention and Arouse Interest
The following principle is to attract your customer’s attention. Getting a customer’s attention can be quite a difficult task if it’s not done strategically. Think about it. If the customers have no interest or are not attracted to your product, would they ever buy it? Obviously NOT! Now, how can you draw a customer and arouse his/her interest?
The answer to the first part of the question is quite simple. The best way to catch the attention is to mention, before naming the product, what benefits the customer will gain from it. This is because a customer buys a product only if he is convinced it will benefit him.
It would help if you begin your interaction with the customer with a fresh, honest, relevant, specific, and exciting opening statement. NEVER EXAGGERATE anything.
You now must be thinking about how to arouse the customer’s interest? To achieve this end, you should achieve the first part of this principle. Yes, if you successfully attract a customer’s attention to your product then congratulations! You have concomitantly aroused your customer’s attention too. Yeah! This is just like BUY ONE GET ONE FREE!
Create desire and convince the customer
After capturing your customer’s interest, you must now arouse his desire to own the product and persuade him to purchase it. The writer may utilize one or both of the following appeals, depending on the nature of the products:
Appeal to Emotions
When it comes to selling things for personal use, appealing to emotions is especially problematic. You must describe the delight, comfort, or happiness that your product will provide to the buyer. Similarly, you may use the product’s suitable attributes to pique the customer’s interest in it.
Appeal to Reason
To cover up your convincing aspect, you might make appealing claims about the product’s pricing or use a reasoned and logical approach to persuade the reader of the product’s benefits.
If possible, you may refer to the opinions and reviews of the customers who have already used the product to convince the customer.
Stimulating action
The most important principle of selling a product is not achieved unless the customer Buys the product. With everything out of the way, it’s time to stimulate the reader to make an order for the product.
To do this, you should aim to encourage your consumer to act immediately. This may be accomplished by:
Provide a special discount for orders submitted by a certain date. Provide a gift or reward program for the first customer. Provide a free trial or a guarantee to the first buyer. Offer facility of creditAsk the buyer to place his order just by making a telephone call, mail, etc.
Focus on retaining your customer
Don’t think that your job is over once you have successfully sold the product. This is a big NO! There is still an important task left for you. I.e., YOU MUST RETAIN YOUR CUSTOMER.
Customer retention is crucial because the cost of obtaining new consumers is significantly higher than keeping current ones. The factors necessary for such are commitment, trust, service quality, and customer satisfaction.
Conclusion
Selling products using the above basic principles can be very useful for you. Understanding these principles can aid you in mastering the core of selling and developing your skills.
why work hard if you can achieve what you want by working smart, huh!
Frequently asked questions
What do you need to consider when selling a product?
Factors to consider before selling are competitors, customer needs, wholesale value, profit margin, marketing strategy, and market share.
What words attract customers?
Some persuasive words you can use to attract your customer are Free, Exclusive, Easy, Limited, Get, Guaranteed, for You, easy, best, etc.
